_Mini Countryman

My pure fanaticism for the brand led me to create an advertising campaign to reflect the versatility of the Countryman’s hybrid engine that transforms it into a sustainable SUB while keeping the mobility fo an electric and gas engine.

Within bigger range cars, Mini faces greater competitors and therefore I needed to look for an edge in my messages that will show the brand’s personality: the spontaneity and joy of a target that has been now multiplied.

“Whatever”, “whoever” and “whenever”, Mini.